"The Canadian Podcast Listener 2018" updates findings from "The Canadian Podcast Listener - a Landscape Study", first published in the summer of 2017. This year's survey is a representative sample of 3,000+ Canadian adults and 1,500+ monthly podcast listeners from Maru Voice Canada, Canada's premier online access panel.
To subscribe or to learn more about the full report, which includes Canada’s most popular podcasts, genres and publishers, demographics, podcast discovery, listener behaviour, motivations and much more, please contact us.
This brief summary report is available for free to anyone who wants to know more about the Canadian podcast listener. It offers high-level information about frequency of podcast listening among Canadians, demographic information, including age, sex, income and education, and some insights about content choices and podcast advertising.
Jeff applies 25 years of senior-level media research and consulting experience to lead the project teams at Audience Insights Inc.
In past positions as Senior VP with Vision Critical, VP of Media Research at the Angus Reid Group, and Partner at Solutions Research Group, Jeff provided strategic advice and research expertise to many of North America’s leading media companies.
Jeff Ulster is the owner of Ulster Media, an independent podcast consulting and production company. From 2011-2017, Jeff was the Director of Digital Talk Content for the Canadian Broadcasting Corporation (CBC).
Jeff is also a co-founder of The Podcast Exchange - TPX. TPX‘s mission is to monetize Canadian consumers of quality audio content from domestic and international podcast publishers.
We thank The Podcast Exchange for their support and help in publishing the 2018 study, filling the information vacuum on Canadian podcasting. For more information about TPX's involvement or to learn more about their activities in podcast advertising, see The Podcast Exchange's website.