The Canadian Podcast Listener

SNEAK PEEK: 2018 VERSION OF STUDY

Infographic: New Podcast Listeners

Most podcast growth is coming from tenured listeners, while new listeners are just dipping in.

This shareable infographic features highlights from this year's study.  The full, in-depth report is available by subscription.

Blog: Breaking down the barriers of the podcast club

Locked door.

Crunching this year's data, we see some signs of how some rules and misperceptions may be limiting the growth of podcasting, as well as opportunities to open the doors wider to fuel greater growth in the industry.

Podcasting: A Growth Opportunity

Infographic showing growth of podcast listening in Canada.

This year marks another step forward in the continued growth of podcast listening and awareness in Canada.

Two Solitudes of Canada's Podcast Listeners

Two distinct podcast realities? Many more English Canadians than French Canadians listen to podcasts regularly,  and nearly two times as many have ever listened.

About The Study

Canadian Podcast Listener

"The Canadian Podcast Listener 2018" updates findings from "The Canadian Podcast Listener - a Landscape Study", first published in the summer of 2017.  This year's survey is a representative sample of 3,000+ Canadian adults and 1,500+ monthly podcast listeners from Maru Voice Canada, Canada's premier online access panel.


To subscribe or to learn more about the full report, which includes Canada’s most popular podcasts, genres and publishers, demographics, podcast discovery, listener behaviour, motivations and much more, please contact us.

Contact us for the full 2018 report

2018 Summary Report

 This brief summary report is available for free to anyone who wants to know more about the Canadian podcast listener. It offers high-level information about frequency of podcast listening among Canadians, demographic information, including age, sex, income and education, and some insights about content choices and podcast advertising. 

Read the 2018 Summary Report

About Us

Jeff Vidler: Audience Insights Inc.

Jeff Vidler: Audience Insights Inc.

Jeff applies 25 years of senior-level media research and consulting experience to lead the project teams at Audience Insights Inc.


In past positions as Senior VP with Vision Critical, VP of Media Research at the Angus Reid Group, and Partner at Solutions Research Group, Jeff provided strategic advice and research expertise to many of North America’s leading media companies.

Jeff Ulster: Ulster Media/TPX

Jeff Ulster: Ulster Media/TPX

Jeff Ulster is the owner of Ulster Media, an independent podcast consulting and production company. From 2011-2017, Jeff was the Director of Digital Talk Content for the Canadian Broadcasting Corporation (CBC).


Jeff is also a co-founder of The Podcast Exchange - TPX. TPX‘s mission is to monetize Canadian consumers of quality audio content from domestic and international podcast publishers.

special thanks to:

We thank The Podcast Exchange for their support and help in publishing the 2018 study, filling the information vacuum on Canadian podcasting. For more information about TPX's involvement or to learn more about their activities in podcast advertising, see The Podcast Exchange's website.

Want to know more?

To subscribe, or for more info - please contact us below:

Audience Insights Inc. & Ulster Media