The Canadian Podcast Listener: A Landscape Study

About the Study

Who is the Canadian Podcast Listener?

Definitive data that tells us more than we’ve ever known about Canadians' podcast habits and interests, The Canadian Podcast Listener: A Landscape Study is a two-phased study of more than 4,000 Canadians, conducted by Audience Insights Inc. and Ulster Media, with support from The Globe and Mail.

About Us

Jeff Vidler: Audience Insights Inc.

Jeff Vidler: Audience Insights Inc.

Jeff applies 25 years of senior-level media research and consulting experience to lead the project teams at Audience Insights Inc.


In past positions as Senior VP with Vision Critical, VP of Media Research at the Angus Reid Group, and Partner at Solutions Research Group, Jeff provided strategic advice and research expertise to many of North America’s leading media companies.

Jeff Ulster: Ulster Media/TPX

Jeff Ulster: Ulster Media/TPX

Jeff Ulster is the owner of Ulster Media, an independent podcast consulting company. From 2011-2017, Jeff was the Director of Digital Talk Content for the Canadian Broadcasting Corporation (CBC).


Jeff is also a co-founder of The Podcast Exchange - TPX. TPX‘s mission is to monetize Canadian consumers of quality audio content from domestic and international podcast publishers.

special thanks to:

We thank The Globe and Mail for their support and help in filling the information vacuum on Canadian podcasting. Questions about The Globe's involvement and their activities in podcasting can be directed to Lanna Crucefix at The Globe and Mail.

Want to know more?

To subscribe, or for more info - please contact us below:

Audience Insights Inc. & Ulster Media